Cash in the bank is comforting. You use it to pay bills, buy inventory and expand your business. Your bank account balance tells you how much cash you have at that moment. But how much will you have in a week, a month, a quarter?
That’s where cash flow comes in. Cash flow is a measurement of the money moving in and out of your bank accounts. Cash flow is the cash received minus cash paid. Being cash flow positive means that more money is coming into your business than is going out. Being cash flow negative means more money is leaving the business than coming in.
The most important thing to know about cash flow is that it isn’t the same as profits. A business may use its profits to buy inventory and have no cash left.
How do businesses track their cash flow? Use QuickBooks to automate recording your financial activity. Connect LivePlan to QB to view and project cash flow into the future. Cash flow is a key performance indicator by which you will make important business decisions.
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